AMIDA is a conceptual clothing brand founded in 2022 in UAE as a combination of a new language of fashion, art and urban culture. AMIDA pieces live in motion at the intersection of street-style dynamics and conceptual luxury. This is a manifesto of freedom where each silhouette becomes a statement.

We made our first collection by designing more than just premium branded clothes but pieces that challenge conventional norms and create their own environment beyond the familiar. We built a new kind of fashion — an experiment out of traditional ideas of luxury, style and trends.

We made our first collection by designing more than just premium branded clothes but pieces that challenge conventional norms and create their own environment beyond the familiar.

We built a new kind of fashion — an experiment out of traditional ideas of luxury, style and trends.

Founder

AMIDA is the vision of Idama, the founder, creative director and chief designer of the brand.

At the age of 10, she took her first steps in the fashion industry – Idama used to sketch clothes for her mom’s friends when they came to visit. Back then, her own vision and taste were already showing.

Idama has always seen clothing as more than just fabric. It is a way to live , express, and feel. She makes fashion for those who do not follow the rules – but shape their owns.

Today a team of professional fashion designers works in Dubai with Idama and creates collections that redefine trends.

Philosophy

AMIDA is not about minimalism. It is an experiment with forms, colors and movements. We believe fashion sculpts the body and wardrobe to mirror the identity. Our clothes fit perfectly into a luxury closet for those who live in a big city and don’t want to lose themselves.

We value clean lines, silence color and perfect fit. We don’t just create clothes – we design freedom. Our main goal is to rethink the concept of modern fashion and create pieces of cultural expression.

Manufacture

Every piece of AMIDA is hand-crafted. We work only with rare and high-quality Italian fabrics. Our tailoring is a confident luxury: closed seams, complex trims, attention to detail. We spend more fabric, time, and effort – so you get clothes greater than just a garment.

Even our simplest pieces go beyond basics. We don’t make compromises and always follow our standards.